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Meet David Fuke, our new Product Director

Meet David Fuke – Product Director
Tell us a bit about you… 

I grew up in Coventry in the middle of the UK, studied in the North and then worked in the South.  

Since 2009 I’ve had the opportunity to work abroad and have lived in Gibraltar and Malta. Recently I returned to Gibraltar to work with William Hill.

And your career to date? 

My gaming career began when worked as a casino Croupier in Coventry. That experience really immersed me in the excitement and entertainment offered by gaming. 

Next, I had an opportunity to join an egaming start-up in 2001 and I’ve been in the industry ever since – and always in a Product role.  I’ve had the opportunity to work on many products including sports, exchange betting, casino, bingo and platform products for some leading brands. Most notably Ladbrokes, Coral, Party Gaming, Bwin, Gala Bingo and most recently Betsson.

During that time, I’ve gained experience of launching and managing products in many regulated markets including UK, Spain, Italy, Denmark, and New Jersey as well as offering .com products across Central and Eastern Europe and Scandinavia.

What will your new role entail? 

My new role is about helping our teams create products that deliver customer and business value.

This means creating the structure and processes to support our product organisation, and powering this with customer insights and data to create and develop our product vision. Then working closely with commercial teams our delivery and technology partners to bring the products into the customer’s hands.

From a line management perspective, it means joining up the Product teams in Digital across sports, gaming, central and core, and also managing the User Experience and User Interface designers in the Customer Experience teams.

What are you most excited about joining William Hill / looking forward to? 

I believe William Hill has the most potential in e-gaming today. Combining a great brand, skilled and dedicated staff and ambition.  I was attracted by the company’s desire to always have eyes on the customer and the ambition to do that through product development. 

What’s the most interesting fact about you? 

After all my experience in the gaming industry experience I can’t pick a winner and my blackjack’s pretty terrible also. So if anyone has any tips…

And if you want to join the Product team in Gibraltar click here.