With around 1,400 shops across the UK, we've been a permanent fixture on the UK high street since 1966 — and our Retail team sit right at the heart of our high-street experience.

Welcome to the team

Our colleagues in retail work as part of our UK division, which brings together all of our UK customers, whether that's betting online or in our shops, meaning we all benefit from working together to provide a customer experience that’s both safe and great fun.

The careers we offer in our shops are about much more than simply taking bets. Our colleagues are the backbone of our business and working in retail for William Hill is really about getting to know our customers and the communities in which we live and work.

What we look for

To succeed in retail, you’ll need strong interpersonal and empathy skills as you’ll be interacting with our valued customers on a daily basis, helping them to have fun and feel safe while visiting our shops. Being able to engage with customers from all walks of life is essential.

Our culture at William Hill is built on trust and a sense of belonging. We empower our teams to work in a way that is best for them, combining our individual strengths and celebrating our differences — you’ll be a great fit if you have the drive and energy to achieve your career aspirations and go one better, for yourself and for William Hill.

Roles in Retail

All roles

Team Leader


80/82 The High Street Byfleet, KT14 7QW

Team Leader


10/12 Commercial Way, Woking, GU21 6ET

Team Leader



Team Leader


299, Whitley Road, Whitley Bay NE26 2SN

Hear From Our People

  • Keith Chappel

    Customer Experience Manager

    William Hill is very focused on helping people to build their career. There are opportunities to take hold of and they definitely recognise talent. That's why I've been here for years!

Career pathway

  • Customer Experience Assistant (CEA)

    As a Customer Experience Assistant, you’re responsible for delivering top class service within our Betting Shops. Tailoring your product knowledge to suit customer needs and make recommendations based on their interests. Getting to know your customers is a must, not only do our customers visit us because of our fantastic value, but because of the colleagues who work with us. You’ll always have your eyes on the customer by ensuring player safety is at the forefront of everything we do and to remain compliant.

  • Customer Experience Manager (CEM)

    Our Customer Experience Managers work in our shop teams and are responsible for motivating a team and being a role model in day-to-day activities, product promotions, and training. You’ll always have your eyes on the customer by ensuring player safety is at the forefront of everything we do and to remain compliant. You will help develop your shop team on the latest products and training, setting the standard for delivering excellent customer service to our customers.

  • Business Performance Manager (BPM)

    As a Business Performance Manager you’ll lead, motivate and develop the teams in a number of betting shops, known as a cluster. You’ll be leading shop teams, developing their skills and making sure our customers have the best experience in our shops. You’ll need to be a tenacious and outgoing leader, taking pride in your work and your shops, you’ll engage your teams in our strategic vision and align with any promotional activity.

  • Area Manager

    Our Area Managers lead, motivate and develop a team of Business Performance Managers to achieve trading profit targets for the area through the delivery of outstanding customer service and operational excellence in a compliant environment (as a personal licence holder). You’ll develop and implement tactical plans in line with the Retail Vision to continually grow market share. You will create a positive and engaged working environment for your shops and set clear expectations in service, standards and operations.

  • Regional Manager

    Managing one of five UK regions our Regional Managers lead a team of Area Managers, Business Performance Managers and colleagues. Holding regional profit and loss responsibility, you’ll lead the operational delivery of fantastic customer experiences and drive the business performance of the shops in your region. You’ll lead, inspire and develop your team to exceed trading profit targets through the delivery of outstanding customer service and operational excellence in a compliant environment. You will support and drive strategic planning and processes for revenue diversification and identify potential partnerships, alliances and joint ventures that complement our local and regional strategy.

Ready to apply?

Amazing! You’re well on your way to joining our team and going one better in your career. Follow the link below to find the perfect job for you.