With around 1,300 shops across the UK, we've been a permanent fixture on the UK high street since 1966 — and our Retail team sit right at the heart of our high-street experience.

Welcome to the team

Our colleagues in retail work as part of our UK division, which brings together all of our UK customers, whether that's betting online or in our shops, meaning we all benefit from working together to provide a customer experience that’s both safe and great fun.

The careers we offer in our shops are about much more than simply taking bets. Our colleagues are the backbone of our business and working in retail for William Hill is really about getting to know our customers and the communities in which we live and work.

What we look for

To succeed in retail, you’ll need strong interpersonal and empathy skills as you’ll be interacting with our valued customers on a daily basis, helping them to have fun and feel safe while visiting our shops. Being able to engage with customers from all walks of life is essential.

Our culture at William Hill is built on trust and a sense of belonging. We empower our teams to work in a way that is best for them, combining our individual strengths and celebrating our differences — you’ll be a great fit if you have the drive and energy to achieve your career aspirations and go one better, for yourself and for William Hill.

Roles in Retail

All roles

Customer Service Representative


8/10/12, Cross Street, Wetherby, England, LS22 6RD

Customer Service Representative


14/20, Regent Road, Morecambe, England, LA3 1QG

Customer Service Representative


Ditherington Road, Shrewsbury SY1 4AS

Customer Service Representative


Brecon, High Street, LD3 7AL

Hear From Our People

  • Keith Chappel

    Customer Experience Manager

    William Hill is very focused on helping people to build their career. There are opportunities to take hold of and they definitely recognise talent. That's why I've been here for years!

Career pathway

  • Customer Service Representative

    As a Customer Service Representative, you’re responsible for delivering top class service within our Betting Shops. Tailoring your product knowledge to suit customer needs and make recommendations based on their interests. Getting to know your customers is a must, not only do our customers visit us because of our fantastic value, but because of the colleagues who work with us. You’ll always have your eyes on the customer by ensuring player safety is at the forefront of everything we do and to remain compliant.

  • Team Leader

    Our Team Leaders work in our shop teams and are responsible for motivating a team and being a role model in day-to-day activities, product promotions, and training. You’ll always have your eyes on the customer by ensuring player safety is at the forefront of everything we do and to remain compliant. You will help develop your shop team on the latest products and training, setting the standard for delivering excellent customer service to our customers.

  • Cluster Operations Manager

    As a Cluster Operations Manager you’ll lead, motivate and develop the teams in a number of betting shops, known as a cluster. You’ll be leading shop teams, developing their skills and making sure our customers have the best experience in our shops. You’ll need to be a tenacious and outgoing leader, taking pride in your work and your shops, you’ll engage your teams in our strategic vision and align with any promotional activity.

  • Area Manager

    Our Area Managers lead, motivate and develop a team of Cluster Operations Managers to achieve trading profit targets for the area through the delivery of outstanding customer service and operational excellence in a compliant environment (as a personal licence holder). You’ll develop and implement tactical plans in line with the Retail Vision to continually grow market share. You will create a positive and engaged working environment for your shops and set clear expectations in service, standards and operations.

  • Director of Retail Operations

    Managing one of three UK regions, our Director of Retail Operations lead a team of Area Managers, Cluster Operations Managers, and colleagues. Holding regional profit and loss responsibility, you’ll lead the operational delivery of fantastic customer experiences and drive the business performance of the shops in your region. You’ll lead, inspire and develop your team to exceed trading profit targets through the delivery of outstanding customer service and operational excellence in a compliant environment. You will support and drive strategic planning and processes for revenue diversification and identify potential partnerships, alliances and joint ventures that complement our local and regional strategy.

Ready to apply?

Amazing! You’re well on your way to joining our team and going one better in your career. Follow the link below to find the perfect job for you.