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We are evoke, the power behind big name brands 888, William Hill, and Mr Green, marking a new sense of purpose, direction and ambition for our business.

Creating great experiences.

For our people.

For our players.

For our future.

Who are we?

At William Hill, we embrace change and progress — it’s what keeps us ahead of the pack. Since we got going in 1934, we’ve put in hard graft to become one of the largest global sports betting and gaming companies. We’re building a better business together, where you'll have the support and encouragement to celebrate what makes you different.

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Our story

Following in the entrepreneurial footsteps of our founder, we’re continuing to build an international and multi-brand business.

  • 1934
  • 1966
  • 1974
  • 2002
  • 2009
  • 2012
  • 2016
  • 2018
  • 2020
  • 2022
  • 2024
    • Our founder, William Hill, started out in 1934, travelling around Birmingham on a motorbike and taking bets in the local area. He made enough capital to open his very first office above a hat shop taking racecourse bets over the telephone.

    • As a company, William Hill opened its first 18 betting shops all over London to capitalise on their popularity.

    • We became the first bookmakers to offer betting at Wimbledon.

    • William Hill became the first bookmaker floated on the London Stock Exchange (at just 225p per share).

    • We expanded our global footprint with customer service centres in Bulgaria and the Philippines, and marketing in Tel Aviv. A new HQ was also opened in Gibraltar.

    • We launched our brand new app and achieved an incredible 500,000 downloads.

    • Our international expansion continued with our purchase of Grand Parade, with offices in both London and Poland.

    • We purchased Swedish gaming company Mr. Green and welcomed Anthony Joshua as our new Global Brand Ambassador.

    • We were bought by Caesars for a cool £2.9bn.

    • Acquired by 888, we’re now one of the world’s leading online gaming and betting companies.

    • This spring, William Hill became part of evoke, the new name for 888 holdings that marks a new era, with even bigger ambitions.

Group strategy

Our vision is to make life more interesting and our mission is to delight players with world- class betting and gaming experiences.

Our strategic framework sets out a clear vision of what success looks like and the strategy to get there. Our focus is on strengthening our core capabilities and competitive advantages to create a scalable platform for profitable growth while being laser focused on our customer value proposition. This will comprise three key components:

  • First-class and consistent customer value propositions: Ensuring our distinct brands and products are tuned in to our customer needs, offering personalised value with sustainability embedded into every offering.
  • Operational excellence driven by data insights and intelligent automation: This allows us to build scalability to drive operating leverage, ensure consistent execution, deliver high quality outcomes for customers, and unlock new opportunities for efficiency. 
  • A winning culture: Our success is driven by our people, and we are committed to fostering a culture that empowers our colleagues to unleash their full potential and contribute to our collective success.

Hear from our people

  • Andrew Lowrey

    Global Head of Product

    Creating a market-leading set of fun products is what we're all about. My team is passionate, dedicated – and we work together to make things better for our customers every day.

  • Angela Clarke

    Customer Experience Manager

    William Hill are so accommodating. They really care about my family situation and give me the flexibility I need to balance my work with childcare.

The William Hill experience

Work with us

Where we work

Ready to apply?

Amazing! You’re well on your way to joining our team and going one better in your career. Follow the link below to find the perfect job for you.