Making history: Taylor v Serrano

 

The Taylor v Serrano fight is an historic event for the William Hill brand to be associated with, not only in women’s sport but in world sport. For the first time in Madison Square Garden's history, two female boxers are scheduled to the main event on a boxing card.

At William Hill, we believe that having an inclusive and diverse culture is vital for succeeding as a team. As part of our people strategy, the ‘belong’ pillar celebrates our differences every day; this event has given us an opportunity to embed our ‘belong’ initiative into our UK marketing sponsorship strategy.

UK Marketing Director & Managing Director for Ireland, Alexis Zamboglou, shares his excitement ahead of the big fight:

“As a father of two girls, I’m extremely proud that we are seeing more and more role models in sport that young women can look up to and hope to emulate. Our sponsorship strategy in the UK looks to represent the under-represented, so when the opportunity came up with Matchroom to back these two great fighters, we jumped at the chance. To advance our authenticity in Ireland as a brand for Irish sports fans, this also a great moment for our Irish business – all eyes of the nation will be on Katie Taylor this weekend”.

William Hill is proud to be one of the key brands supporting this momentous night.

Take a look at the boxers face off below: