Corporate United States

William Hill Expands Footprint on Las Vegas Strip with Acquisition of CG Technology

Includes Sports Book Locations at The Venetian, The Palazzo, The Cosmopolitan and Silverton in Las Vegas

William Hill US, America’s leading sports book operator today announced the acquisition of CG Technology, following last week’s approval from Nevada. Beginning today, William Hill now operates four additional sports books, further expanding its footprint on the iconic Las Vegas Strip.

William Hill branded sports books are open at The Venetian Resort, The Palazzo Resort, The Cosmopolitan of Las Vegas, and Silverton in Las Vegas. New offerings include self-service kiosks, an expanded wagering menu featuring LIVE InPlay Wagering on the app and over the counter, and compelling rewards club offers.

“William Hill has long been the leading sports book operator in Nevada. This acquisition further expands our footprint, giving us a bigger presence on the Las Vegas Strip at several world-renowned resorts,” said Joe Asher, CEO of William Hill US. “It’s a very exciting time for our company as we continue to grow and introduce our offerings to new customers.”

William Hill US currently operates 124 race and sports book locations across the state of Nevada, along with the state’s leading mobile sports betting app.


About William Hill

William Hill PLC is one of the world's leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US ( currently operates 124 race and sports books in Nevada and the state's leading mobile sports betting app.  In New Jersey, William Hill is operating at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill also is operating sports books in Colorado, Indiana, West Virginia, and Iowa, and online with the William Hill Iowa sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries. In 2020, William Hill opened the first-ever sports book inside a professional sports complex at Capital One Arena in Washington, D.C. William Hill has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr. Green and Redbet brands, and with it an expanded pan-European footprint in faster growing online betting and gaming markets.