General Retail People

And...we're off

Today we're really proud to announce our partnership with 41 out of 60 racecourses across the UK

Let’s take a break from football for a minute to announce some very exciting news. Today we announce our partnership with 41 out of the 60 racecourses across the UK to operate  their on-course betting shops. And the go live date is today at Newmarket and York.

We’re getting the fight back with this investment which gives us the opportunity to showcase how we have our eyes on the customer and the William Hill on-course experience to a large proportion of the six million race goers who attend racing every year.  It will also give us exposure to our competitors’ customers, giving us the opportunity to wow them with our great service and William Hill experience, so they’ll remember our brand and choose to bet with us.

This will also give our shop colleagues opportunities to work at the racecourses and help paint the towns and cities blue and yellow like we do with such great success at Cheltenham and Aintree. 

Steven White, Divisional Director for Retail said :

“I’m absolutely thrilled to announce this news. It’s a massive opportunity for us and I’m really excited to bring the WH experience to the racecourses and everyone who goes racing.  This will help us grow our business and support our ambition to be the brand in everyone’s hand.”

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