Our markets

Part of our ambition is to build an internationally diverse gambling company, and this is what we’re moving towards. William Hill, our founder, started the business by taking bets in the local area of Birmingham as he travelled around on his motorbike.

Fast forward to 2021 and we're operating in 10 locally licensed countries with exciting potential for further growth. William would be proud!

UK

Our business was born in the UK, and this is still our home market. Every year, we happily and safely service millions of UK customers across our William Hill and Mr Green brands.

Managing Director of William Hill UK: Phil Walker

Headquarters: Leeds, London, and Gibraltar

Some key figures:

 

 

International

We formed our international business in 2007, and it includes all our services outside the UK.

We’ve connected customers through online betting and gaming in Italy since 2011 and Spain since 2012. Our acquisition of Mr Green in 2019 has helped our presence in Europe to grow even stronger.

In 2021, Our global reach was extended to South America following the announcement of our joint venture with Argenbingo in Buenos Aires and our purchase of majority stake in the Colombian-based operator Alphabet.

Today, our international business services millions of customers in 9 countries in Europe and Latin America.

Managing Director of William Hill International: Nir Hakarmeli

Headquarters: Malta

Key figures:

 

 

Our offices around the world

Our eight offices around the world are home to our Marketing, Tech, Trading, People and Central functions teams across the William Hill Group.