Cali
In 2020, we acquired a majority stake in the Colombia licensed operator Alfabet S.A.S.

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We have 8 vibrant offices across the globe and are safely entertaining customers through betting and gaming in 10 locally licensed countries
Part of our ambition is to build an internationally diverse gambling company, and this is what we’re moving towards. William Hill, our founder, started the business by taking bets in the local area of Birmingham as he travelled around on his motorbike.
Fast forward to 2021 and we're operating in 10 locally licensed countries with exciting potential for further growth. William would be proud!
Our business was born in the UK, and this is still our home market. Every year, we happily and safely service millions of UK customers across our William Hill and Mr Green brands.
Managing Director of William Hill UK: Phil Walker
Headquarters: Leeds, London, and Gibraltar
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of Group net revenue
We formed our international business in 2007, and it includes all our services outside the UK.
We’ve connected customers through online betting and gaming in Italy since 2011 and Spain since 2012. Our acquisition of Mr Green in 2019 has helped our presence in Europe to grow even stronger.
In 2021, Our global reach was extended to South America following the announcement of our joint venture with Argenbingo in Buenos Aires and our purchase of majority stake in the Colombian-based operator Alphabet.
Today, our international business services millions of customers in 9 countries in Europe and Latin America.
Managing Director of William Hill International: Nir Hakarmeli
Headquarters: Malta
Key figures:
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of Group net revenue
Our eight offices around the world are home to our Marketing, Tech, Trading, People and Central functions teams across the William Hill Group.
In 2020, we acquired a majority stake in the Colombia licensed operator Alfabet S.A.S.
Office opened
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Our London office is the headquarters for the William Hill Group.
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Our office in Gibraltar is the headquarters for our UK online operation.
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Riga is the home of our Latvian operation.
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Our Malta office is the headquarters of our international online business.
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Our office in Krakow is the home of our international technology and innovation teams.
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