Our business model

How we create value

Inputs

• People

  Our people are passionate about William Hill and our products. Our culture is centred around winning with the customer and on delivering a great customer experience. Our values promote continuous improvement and encourage them to keep their eyes on the customer to deliver an exciting experience.
• Brand and reputation

  Our brand, which is rooted in the values of integrity and customer service, has grown to become one of the most trusted and most recognised in sports betting and gaming, supported by our long track record, our retail presence and investments in marketing.
• Intellectual property

  Our business calls for highly specialised skills, from trading and risk management to product development, data management, digital marketing and regulatory compliance. Our investment in technology and people has built proprietary and bespoke technology systems to support our competitive differentiation and a great customer experience.
• Partnerships

  Our valuable partnerships and third-party relationships complement our in-house capabilities. We use a combination of proprietary tools and third-party suppliers to offer our customers a great sports betting and gaming experience.
• Financial capital

  We fund our investments in people, product, marketing and technology with cash generated from our own operations. Where necessary we draw on external providers of capital, principally banks, for short-term debt facilities, and bond and equity holders for longer-term funding requirements.