Ambition

By 2025 we want to double our group EBITDA through achieving a minimum of 10% market share in our core markets, reaching a consistent NUMBER ONE position in the UK and providing our customers with industry leading products via globally deployed proprietary platform.

 

Strategy

Guided by our purpose, values, and culture, our strategy helps us to realise our ambition. We’re focused on three strategic priorities: Customer, Team, and Execution. Customer protection and compliance excellence is at the heart of everything we do, and we’re committed to continuously helping our customers play safe.

 

Strategic priorities

Customer

We’re committed to offering entertaining industry leading products to our customers across all our markets. To deliver on our commitment, we’ll ensure continuous innovation, increased personalisation, best-in-class customer support, and customer protections.

Team

Our people are talented achievers who are passionate, driven, and ambitious, and we have created an environment where people want to join us and love to stay. We continue to drive a culture of collaboration, inclusion and engagement and always strive to have a world-class capabilities across our global business.

Execution

We always want to be known as a company that deliver on our promises. Therefore, we will continue to build scale and deliver industry leading operational efficiency. This will help us drive sustainable and profitable revenue growth, whilst always ensuring operational compliance excellence.

PLAYER SAFETY

 

WE WILL WIN THROUGH SAFE & COMPETITIVE PRODUCTS, SMART RETAIL, ENGAGED AND TALENTED TEAMS AND IMPROVED EXECUTION