Our ambition is to build a digitally led, internationally diverse gambling company of scale.



Guided by our purpose, values, and culture, our strategy helps us to realise our ambition. We’re focused on three strategic priorities: Customer, Team, and Execution. Customer protection is at the heart of everything we do, and we’re committed to safer gambling.


Strategic priorities


We’re committed to creating truly competitive offerings for our customers. To deliver on our commitment, we’ll ensure continuous innovation, increased personalisation, best-in-class customer support, and customer protection. 


Our people are talented achievers who are passionate, driven, and ambitious. Driving a culture of collaboration and engagement, we strive to build world-class capabilities.


We want to be known as a company that deliver on our promises. Therefore, we will drive revenue growth, ensure world-class operational efficiency, and build and leverage scale across the business.