Our board

Lord Mendelsohn was appointed as Non-Executive Chair of the Board in March 2021. He is a highly experienced gambling sector professional with more than 20 years’ industry experience that includes co-founding Oakvale Capital LLP, a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors. He also serves as Senior Adviser to Value Retail Plc and RG Advisors.

He cofounded LLM Communications, a corporate and public affairs consultancy which was acquired by Financial Dynamics and served as a Managing Director and later as Chair of the Global Issues Division, including after it was acquired by FTI Consulting. He is an investor in early stage and start-up companies in various sectors including technology, leisure and energy.

Lord Mendelsohn is a Working Life Peer who has been a member of the House of Lords since October 2013. He has served as a Shadow Minister for Business, International Trade and Innovation and Skills.

Lord Mendelsohn was a member of the Audit and Remuneration Committees until his appointment as Chair of the Board in March 2021. He was Chair of the ESG Committee until his appointment as Executive Chair in January 2023. Following his return to Non-Executive Chair on 16 October 2023, he became a member of the Nominations committee.

Anne was appointed Senior Independent Director on 17 March 2021, and is Chair of the Company’s Nominations and ESG Committees and a member of the Company’s Remuneration Committee. Anne was also appointed as the Workforce Engagement Designated Non-Executive in July 2022.

Anne was until recently the CEO of Freespee, a fast growing company in the conversational commerce space. Previously, she was the CEO of Iron Capital and the Managing Director EMEA for Videology, Global Director of Reed Elsevier, and COO and International Managing Director at Inspired Gaming Group. Anne is an angel investor and mentor for early-stage start-ups and entrepreneurial funds including CRE and Daphni. She holds a Bachelor of Commerce from McGill University and an MBA from INSEAD.

Mark worked as a Chartered Accountant for KPMG in the UK and US for 29 years, 18 as a partner. His roles included Global Head of Gaming, UK Head of Audit for Technology, Media and Telecoms (“TMT”) and UK Head of Assurance. He has extensive knowledge and experience in auditing, financial reporting and governance, as well as mergers and acquisitions and capital market transactions.

Mark spent most of his career working for companies in the TMT and leisure sectors and built KPMG’s gaming practice, working with a number of online gaming operators. He was also William Hill’s interim CFO for 15 months, helping set the Group’s strategic direction and assisting with its transformation and technology programmes.

Mark was appointed as Non-Executive Director and Chair of the Audit Committee in September 2019. He is also a member of the Company’s ESG and Gaming Compliance Committees.

Limor was appointed as a Non-executive Director of the Company in August 2020 and in April 2021, was appointed to the Company’s Audit and Remuneration Committee. She is managing partner of Gefen Capital, a US-Israeli venture capital fund that invests in disruptive technologies, a board member of Diners Club Israel, and former co-CEO of Alon Blue Square Israel. She is a certified public accountant who started her professional journey in the corporate finance division at KPMG, and received her Bachelors of Science in Accounting and Economics from Tel Aviv University.

Andrea was appointed as a nonexecutive director of the Company in July 2022. She is a highly experienced non-executive director, having held leadership positions across multiple international technology and consumer industries companies. She currently serves as a Non-executive Director for Currys plc and Billerud AB. She previously chaired Sweden-headquartered Acast AB and was a Non-executive Director at ICA Gruppen, James Hardie Industries plc and Mr Green & Co, the online gaming business which was acquired by William Hill plc in 2018. During her executive career, Andrea has held numerous leadership roles in the media and technology sectors including as CEO of Boxer TV Sweden and as Managing Director of Nordics for Panasonic, Chantelle Group and Twentieth Century Fox.

Andrea has a BSc in Business Administration and MSc in International Marketing from Copenhagen Business School. She has also completed Executive Education at Harvard Business School in both Effective Negotiations and Audit Committees in a New Era of Governance.

Ori was appointed to the board in September 2022. He is a gaming entrepreneur and experienced game producer. He was previously employed by the Group until 2017 as a game producer, online marketer and business development manager. Ori acts as an early-stage investor in gaming and blockchain start-up companies. He holds a BA in Business Management from Tel Aviv University. Ori is not considered independent following his appointment by the Group’s largest shareholder, Salix Trust Company (BVI) Limited, in bare trust on behalf of Dalia Shaked, in line with its right to appoint a non-executive director.

Per Widerström was appointed as the Group’s Chief Executive Officer and joined the Board from 16 October 2023.

Per has more than 17 years of experience in the online gaming industry, having most recently held the position of CEO at Fortuna Entertainment Group, a market leading omni-channel betting and gaming business across Central and Eastern Europe, from 2014 to 2022.

Prior to Fortuna, Per held a succession of senior roles across leading online gaming businesses from 2006 onwards, including Managing Director of Gala Interactive at Gala Coral Group Plc, Chief Operating Officer of PartyGaming plc, Chief Integration Officer at Bwin.Party Digital Entertainment Plc, and group CEO and Chair of the Board at Expekt.com.

Prior to joining the gaming industry, Per held a range of senior operational and commercial roles at large global organisations, including COO of Kyivstar, CEO of Telenor Mobile Sweden, and Director, Operational Marketing and Business Development for The Coca-Cola Nordic Services.

Per holds a Masters in International Accounting and Finance from the London School of Economics.

Sean Wilkins was appointed as the Group’s Chief Financial Officer and joined the Board from 1 February 2024.

Sean has 17 years of experience in CFO roles at both private and public companies, having most recently held the position of Group CFO of Superbet, a leading omni-channel betting and gaming business with operations primarily across Romania, Poland, Serbia and Belgium.

Prior to Superbet, Sean held CFO roles at several consumer-facing businesses including Big Bus Tours, Domino’s Pizza Group PLC, Tesco Malaysia, Tesco Telecom, and O2 Asia.

Sean is a chartered management accountant and holds a Bachelors degree in Philosophy, Politics and Economics from Oxford University.